Apple has made a new video ad available via its YouTube channel. This time focusing on a new range of applications while continuing a tag line that is being up for a several days from now. “You’re more powerful than you think”.
Apple has always been known for some of its truly brilliant advertising campaigns. Its current iPhone 5s ads revolve around the idea that we are more powerful than we think and, assuming you’re walking around with one of the company’s high end classical smartphones in your pocket.
The ad features a range of iOS apps that are available to people on a click to help others and to help you. The latest ad, called ‘Dreams,’ features apps that help vets check an animal’s heart rate, a pilot checks the weather and even give doctors the ability to communicate in foreign languages in real time thanks to some super speedy translation.
‘Dreams’ features “When I Grow Up” by Jennifer O’Connor a song that the company feels matches the entire theme of the ad.
Apple’s iPhone ads and their focus on apps is what they trend from the previous ads. They aim to ensure everyone that they are familiar with all the third party apps provided to them on Store and at what their hardware are capable of doing. But now specifically talking about the “Dream”, they focused on App Store rather on Hardware. With that third party developers would be happier about their products, but with this Apple has put on front their App Store. It could be possible people never bothered to use those apps. It’s more of a App Store ad than a iPhone 5s ads.